PRESS

“With a mother like his, no wonder Richard Branson became an entrepreneurial dynamo… After all, Eve Branson, 80, once talked her way into a glider pilot training program by masquerading as a man. “These are definitely traits which I inherited,” Richard Branson says with a grin in a new documentary, Lemonade Stories. The film raises critical questions that experts are debating more than ever: Are entrepreneurs born? Or are they taught to turn good ideas into great companies?” – Jim Hopkins, USA Today (Cover Story)

“Based on what I learned from the mothers in Lemonade Stories, it occurs to me that if American parents want to raise children who think entrepreneurially, have initiative and become innovative and truly independent adults, it might serve us all well if we stepped back and let our sweet darlings make mistakes and fall on their faces from time to time.” – Mary Mazzio, Time Magazine

Lemonade Stories…suggests that much of what entrepreneurs need to know they learned well before, perhaps from the hand that rocks the cradle. Entrepreneurs taking after-and inheriting from-their go-getting fathers is hardly news: Ted Turner, K. Rupert Murdoch and Donald Trump are just three examples of this phenomenon. But Lemonade Stories highlights the fact that sometimes it’s a mother’s touch that fuels the business-building spirit… no one yet has endowed a chair in entrepreneurship at the grade school level. Lemonade Stories suggests that doing so might not be such a bad idea… – Dan Ackman, Forbes.com (lead story on Breaking News)

“Researchers have long said that someone who grows up with an entrepreneurial parent is much more likely to launch his or her own business. Lemonade Stories explores the less tangible influences parents have had. “I loved that all of these women were risk-takers,” says Mary Mazzio, director of the documentary. “Some of them were businesswomen, some of them weren’t, but it didn’t matter — they all had that adventurous spirit.” Mazzio herself left a partner position at a law firm to make documentaries that herald women’s often-hidden contributions. Confessing that her own children are sometimes overscheduled, Mazzio says this project reveals how important it is for kids to daydream, to be left to their own devices…Along with life lessons, the film includes humorous stories… The film brings out what can never really be shown on a business spreadsheet: a mom’s love – and an occasional wad of cash – when a business was struggling to get off the ground; the refusal to let a child be shy or mope around the house or watch too much TV; the living example of how to pick up and start over when a plan fails…” – Stacy Teicher, Christian Science Monitor (and front page of ABCNews.com’s business section)

“Behind every great entrepreneur is their mom. Or so film maker Mary Mazzio found in her soon to be released documentary Lemonade Stories… [The film] strikes a relevant note with its focus on this class of risk-taking business persons. Richard Branson, founder of Virgin Atlantic Airways, learned lessons in risk-taking from his mother, Eve, a pilot and WWII Veteran. Billy Starr, founder of Pan-Mass Challenge, was motivated by his mother’s death from cancer to raise more than $100 million for cancer research. Arthur Blank, co-founder of The Home Depot, learned from his bother that a widow with a young child can successfully run her own business…” –T.K. Maloy, The Washington Times

“This film begins with this wonderful shot of boiling eggs… fascinating… it’s just a lovely film…” – Gail Harris, NPR’s On Point

“This is a great great film…I think the Branson segment is the best 10 minutes I’ve ever seen on television” – Jim Braude, Anchor of Newsnight (NECN)

“To create business entrepreneurs, there needs to be entrepreneurial parents … especially mothers. That’s what Mary Mazzio will speak about when she kicks off the 5th Annual Create West Virginia conference in Charleston. Mazzio is a film maker from Babson Park, Massachusetts just south of Boston.” – Beth Vorhees, News Director of West Virginia Public Radio

“What Richard Branson’s Mother Taught Me About Raising Entrepreneurial Kids” – Mary C. Mazzio, The Huffington Post

“an amazing new film about extraordinary entrepreneurs and their mothers. It blew me away with its focus and straightforward story telling. If ever there was an accessible documentary, this was it.” – George T. Marshall, Executive Director of the Rhode Island International Film Festival

“still a handsome blonde at 80, Branson beside her son is electric side by side for her interview… as for the 6 and 7 year old children of Mary Mazzio… [they] pulled in $27.50 from the entrepreneurial enterprise that launched many a spectacular career in Lemonade Stories. A lemonade stand of their own.” – Margery Egan, The Boston Herald

“Arthur Blank, a founder of Home Depot, learned from his mother to be fearless. Kay Koplovitz, founder of USA Networks, picked up her stubbornness from mom. For Virgin Atlantic Airways founder Richard Branson, flamboyance was a key trait. Nantucket Nectars’ Tom Scott learned fun can be put to use…” – Kimberly Blanton, The Boston Globe

Covered in Fast Company.

“It was excellent” – Kera Trowbridge, NPR (WXEL-FM Miami)

“This is as good as it gets…” – Al Mayers, General Manager of Bloomberg Radio, after broadcast of “Simply Put” hosted by Tom Moroney and Michael Goldman, with Mary Mazzio, Tom Scott and Jane Scott

“I just heard about this new film, Lemonade Stories… It’s airing on CNNfn… Now this is what I call “must-see TV.”… – Scott Allen, About.com

“A mother’s love is unconditional, and for many successful entrepreneurs, it is a lifeline as they navigate fledgling businesses through uncertain waters. Lemonade Stories…highlights that bond between mother and child. It explores how that relationship influenced executives such as British airline tycoon Richard Branson, rap and hip-hop mogul Russell Simmons, home improvement innovator and pro football owner Arthur Blank and cable television pioneer Kay Koplovitz…” – Kathleen Yanity, The Providence Journal

“Mazzio never does anything halfway. Passionate, visionary, and bent on social change… – Helen Graves, Boston Herald Women’s Business

“In most of these stories, there’s a sensor of humor about mistakes,” said Starr. “I think there’s just an overwhelming sense in our society that finishing second stinks and you’ve got to be the best. But it’s more important to find a path that’s true.” – Chris Helms, The Wellesley Townsman (Cover Story)

“The film gets its title from the lemonade stands set up by budding entrepreneurs. And the mother connection? While the children sell the lemonade, it’s more than likely their mothers made it…” – Bob Tremblay, Metrowest Daily News (Cover Story)

“The other day, I had the occasion to catch on TV … a panel discussion being held at Babson College… One of the panel members was Arthur Blank…when asked what he remembered most from his mother while growing up, he quickly responded that it was her daily mantra of ‘It’s the principle of the thing’ that he considered to be her greatest gift.” – John Ridell Jr., Chattanooga Times Free Press

“The straight-talking Molly Blank, mother of Home Depot cofounder and former Babson student Arthur Blank, drew laughs from the crowd as she punctured any notion that she set out to turn her sons into titans of business…” – Chris Helms, The Wellesley Townsman

“At a time when there is significant discussion about family values, I can think of no better way to celebrate a mother’s impact than Lemonade Stories. The stories in the film are riveting and diverse, but the common theme is the same. Family values aren’t defined by Disney movies, Chutes and Ladders, and freshly-baked cookies. Family values can come in the form of a sweating mother who teaches her children to believe in themselves and to strive for self-defined success. That’s a lesson I can live with.” – Tony, RollingDoughnut.com

“Mary Mazzio and Richard Klug, her chief cinematographer appear on Spotlight and talk about their partnership and filming of “Lemonade Stories”… the two are lively entertainment… As Mary and Richard worked, she wanted to film her logo, boiling eggs. This was a bone of contention. Klug told Mary, “That’s not possible to film, it can’t be done.” Finally they were able to film furiously boiling eggs. Richard says, “I join a long list of people Mary has proved wrong.” – Katherine Prins, Spotlight Television

NOTE: The USA Today, Forbes.com, Christian Science Monitor and UPI articles have been syndicated in websites and newspapers across the US, Europe, and from China, Singapore, and other parts of Asia to India and Pakistan. The film has been covered, in addition to the above, in over 200 dailies across the country. (Kudos to Mike Chmura and his Babson PR team)

Television/Radio: C-SPAN; ESPN2’s Cold Pizza, CNN’s Headline News; CNNfn’s The Flip Side, Channel 5, NPR’s On Point with Tom Ashbrook, 96.6’s Eagan & Braude Show, Bloomberg Radio, NECN’s Newsnight, WBIX radio, and WXEL-FM Radio Miami.

Other print coverage: Washingtonpost.com; Rockford Register Star (IL); Sun Sentinal (FL); CBS Marketwatch.com; MSN Money; Yahoo Business; Canarsie Courier (Brooklyn); Tribune USA (LA); Southeast Kern Extra (LA); Independent Bulletin (Chicago); Alexandria Times (IN); Silver Creek (NY); Fairfax Chief (OK); Vinita Daily Journal (OK); Weakly County Press (TN); Athol Daisy News (MA); Siouxland Press (IA); West Lyon Herald (IA); O’Brien County Bell (IA); Lyon Country Reporter (IA); Rock Valley Bee (IA); Northwest Iowa Peach (IA); Osceola Country Gazette; Sioux Center News (SD); Valley Morning Star (TX); Jackson Country News (FL); Antwerp Bee (OH); Honalulu Advertiser; Pakistanti Perspective; AllMedia (Russia). This list is a sample list of local print coverage, which was covered in over in 220 articles in 19 different states.

Official Selection: Rhode Island International Film Festival (a qualifying festival for the Academy Award) – winner First Place Judge’s Commendation for Best Documentary; Palm Beach International Film Festival; Tiburon International Film Festival; Roving Eye Documentary Film Festival; 35th Annual USA Film Festival Film Competition (Finalist)